Coca-Cola Sales Channel Lead
Sales Channel Lead (HORECA) – Lead, Grow & Succeed with Coca-Cola Beverages South Africa
Richards Bay, KwaZulu-Natal | Permanent | Sales & Marketing
Ready to step into a leadership role in one of the world’s most recognized brands? Coca-Cola Beverages South Africa (CCBSA) is looking for a dynamic and driven Sales Channel Lead (HORECA) to join their team in Richards Bay.
If you have a passion for sales, leadership, and delivering results in a fast-moving FMCG environment, this opportunity is made for you!
Closing Date: 02 April 2026 — Apply before it’s too late!
About the Role
As a Sales Channel Lead, you’ll report directly to the Regional Manager and take charge of driving sales performance, managing a team, and building strong customer relationships.
This is more than just a sales job—it’s a leadership role where you’ll influence strategy, grow market share, and make a real impact in the business.
Key Responsibilities
Sales Execution & Route-to-Market Excellence
- Ensure smooth execution of sales strategies aligned with RTM principles.
- Drive in-store performance, call cycles, and promotional campaigns.
- Monitor execution standards to boost sales volume and market share.
Revenue Growth & Profitability
- Deliver consistent growth in sales volume and revenue.
- Optimize pricing strategies and product mix.
- Identify new opportunities to expand market presence.
Team Leadership & Development
- Lead, coach, and motivate a high-performing sales team.
- Set clear goals and track performance against KPIs
- Identify skill gaps and develop future leaders within the team.
Customer Relationship Management
- Build strong, long-term relationships with clients.
- Ensure excellent service and quick issue resolution.
- Strengthen brand loyalty through consistent engagement.
Resource & Asset Management
- Manage company assets like coolers, vehicles, and equipment.
- Ensure proper usage, maintenance, and return on investment.
- Oversee promotional material distribution effectively.
Governance & Compliance (SHERQ)
- Ensure compliance with company policies and risk controls.
- Protect company assets and maintain operational standards.
- Support a safe and compliant working environment.
Key Factors for Success
KEY FACTOR: Sales Leadership
Your ability to lead and inspire a team will directly impact performance and results.
KEY FACTOR: FMCG Expertise
Understanding fast-moving consumer goods (FMCG) and market trends is essential for success.
KEY FACTOR: Relationship Building
Strong interpersonal skills help you build trust with customers and stakeholders.
KEY FACTOR: Data-Driven Decisions
Using sales reports and digital tools to make informed decisions will set you apart.
KEY FACTOR: Resilience & Drive
Staying focused and motivated—even under pressure—is key to achieving targets.
Qualifications & Experience
Qualification in Marketing, Sales, or a related field
Minimum 3 years of front-line sales experience in FMCG
Team management experience is an added advantage
Minimum 3 years of front-line sales experience in FMCG
Team management experience is an added advantage
Essential Skills
- Coaching and mentoring team members
- Strong negotiation and communication skills
- Ability to resolve conflicts and build consensus
- Excellent relationship-building abilities
- Digital proficiency and the ability to interpret sales data
Key Performance Indicators (KPIs)
Success in this role will be measured through:
Sales volume vs targets
Revenue and gross profit growth
Customer growth and loyalty (CLI)
Outlet performance and execution scores
Call adherence and strike rates
Revenue and gross profit growth
Customer growth and loyalty (CLI)
Outlet performance and execution scores
Call adherence and strike rates
Why Join CCBSA?
Working at Coca-Cola Beverages South Africa means being part of a globally respected brand with endless growth opportunities.
Career advancement and leadership development
Exposure to high-level sales strategies
Opportunity to lead impactful projects
Competitive and dynamic work environment
Exposure to high-level sales strategies
Opportunity to lead impactful projects
Competitive and dynamic work environment
Ready to Take the Lead?
If you’re ambitious, results-driven, and ready to lead a winning team, this is your chance to shine.
Apply now and share this opportunity with someone who’s ready to level up their sales career!